O Concept Store, Dubai’s favourite concept retailer, announced its ‘Emirati month’ to mark the holy month of Ramadan. The theme celebrates the various designers available at the boutique with special invitation extended to other Emiratis to participate in the upcoming 3-day Eid Pop Up Store event. A weekly designers’ meet up is scheduled every Friday at the boutique inviting fashionistas to meet their favourite designers and have a chance to preview their latest collection. UAE’s favourite labels KhawlaWRoadha, Farfalla, Maddeya, Al Mayassa, Khawla Bin Ali, Bint Thani and male brand Velorum will be featured throughout the month. With a diverse portfolio of designers, O Concept Store brings together styles and trends; from funky sports wear to kaftans, jalabiyas, abayas, pret a porter formal wear and men’s fashion under one roof.
“We have dedicated this Ramadan to Emirati designers; we continuously support their fashion and style spirit; this was a perfect time to attribute the true essence of Arabia, its heritage and culture. The collection showcased at the boutique is diverse; from conservative to trendy perfect for Ramadan and the festive season”, said Annalisa, Store Manager, O Concept Store.
Meet Emirati designers at O Concept every Friday from 9:30pm onwards. Scheduled for 27th to 29th July 2013, the Ramadan Pop Up Store invites all Emirati designers to one fashion destination for the ultimate Eid shopping spree.
Designer registration is now open – to participate contact O Concept, Jumeirah 1; visit www.facebook.com/OConceptstore or call :04 3455557 – open daily from 9:30am to 11pm