An evening with Farfalla and KhawlawRoadha at O-Concept Store.

An Evening with Designers Farfalla and KhawlawRoadha at O-Concept Store

As part of our month long celebration of Emirati designers at O-Concept Store we are giving you the opportunity to meet the designers in person.  On the evening of Friday 19th July 2013 we will be hosting the creative forces from Farfalla Haute Couture and KhawlawRoadha at our store in Jumeirah 1.

The session will last for roughly one hour and will be an informal Q&A where fans of the brands, or aspiring local fashion designers, can ask fashion related questions.

This is the first of what we hope will be a regular event at O-Concept Store and we look forward to receiving many of our customers on the night.

Timing for the event is 8pm till 9pm so please ensure you arrive as early as you can after your Iftar.

Stay fashionable everyone.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

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O-Concept Emirati Designers Month.

Emirati Designers Celebrated at O-Concept Store this Ramadan

O-Concept Emirati Designers Month.

O-Concept Emirati Designers Month.

O Concept Store, Dubai’s favourite concept retailer, announced its ‘Emirati month’ to mark the holy month of Ramadan. The theme celebrates the various designers available at the boutique with special invitation extended to other Emiratis to participate in the upcoming 3-day Eid Pop Up Store event. A weekly designers’ meet up is scheduled every Friday at the boutique inviting fashionistas to meet their favourite designers and have a chance to preview their latest collection. UAE’s favourite labels KhawlaWRoadha, Farfalla, Maddeya, Al Mayassa, Khawla Bin Ali, Bint Thani and male brand Velorum will be featured throughout the month. With a diverse portfolio of designers, O Concept Store brings together styles and trends; from funky sports wear to kaftans, jalabiyas, abayas, pret a porter formal wear and men’s fashion under one roof.

“We have dedicated this Ramadan to Emirati designers; we continuously support their fashion and style spirit; this was a perfect time to attribute the true essence of Arabia, its heritage and culture. The collection showcased at the boutique is diverse; from conservative to trendy perfect for Ramadan and the festive season”, said Annalisa, Store Manager, O Concept Store.

Meet Emirati designers at O Concept every Friday from 9:30pm onwards. Scheduled for 27th to 29th July 2013, the Ramadan Pop Up Store invites all Emirati designers to one fashion destination for the ultimate Eid shopping spree.

Designer registration is now open – to participate contact O Concept, Jumeirah 1; visit www.facebook.com/OConceptstore or call :04 3455557 – open daily from 9:30am to 11pm

Madeyya Haute Couture 2013 at O-Concept Store Dubai.

Madeyya Haute Couture at O-Concept Store Dubai

As part of our Emirati designers month at O-Concept Store we have chosen 7 fashion designers from the United Arab Emirates to feature in our store in Dubai.  Our latest designer is Madeyya Al Mazrouei who created her label Madeyya Haute Couture in 2012 after obtaining a degree in fashion design from Esmod University.

Throughout her studies she participated in several fashion shows organized by the Goethe-Institut. She was selected along with other lucky designers to participate in the Berlin-Dubai Festival. The contingent travelled to Berlin to get better acquainted with and benefit from the exchange of expertise with German fashion designers.

Her latest collection is now available to buy at O-Concept Store.

Madeyya Haute Couture at O-Concept Store

Madeyya Haute Couture at O-Concept Store

Madeyya Haute Couture 2013 at O-Concept Store Dubai.

Madeyya Haute Couture 2013 at O-Concept Store Dubai.