Sunboo Natural Sunglasses

Sunboo Natural Sunglasses Debut at O-Concept Store

This week O-Concept Store has taken delivery of something really cool, funky and natural in the form of Sunboo sunglasses from Italy.

Sunboo Sunglasses Italy now at O-Concept Store Dubai

Sunboo Sunglasses Italy now at O-Concept Store Dubai

 

The Sunboo project started in August 2012 with the desire to create a concept which mixes innovative style with the traditionalism of nature. When creating Sunboo the designers were inspired by five elements which had to be the soul of the project and the basis for the creation: material, lightness, prestige, passion and fashion freshness.

Thinking about these dimensions the “credo” of Sunboo was born.

Greener than a leaf

Lighter than a feather,

More Prestigious than an Oscar Award,

More Fashionable Than the Mona Lisa Smile,

More Passionate than a Marilyn Monroe kiss.

At O-Concept Store we love the design and feel of these back to nature sunglasses and we are sure you will too.

Sunboo Natural Sunglasses

Sunboo Natural Sunglasses

O Concept Store New Collections Show

New Collections are all the Fashion at O-Concept Store Dubai

We love this time of year at O-Concept Store. The weather has changed for the better and we host our annual “winter collections” show at our store in Dubai.

O Concept Store New Collections Show

O Concept Store New Collections Show

This year we have the great pleasure of presenting 14 new collections for the ladies and 3 collections for the men.  For the ladies we have sourced some amazing designers from the Middle East and Europe with an eclectic collection encompassing swimwear to fur coats! This is Dubai after all where anything is possible.

The designers list is as follows:

  • Lady Jean – classic dresses
  • KwR – New Adrenaline range
  • SIN – Jackets and coats
  • Boho Ibiza – Gypsy inspired kaftans
  • Hana Hani – Clutch bags
  • Saray Couture – Funky turbans
  • AAVVA – Garments and scarfs inspired by Barbarella
  • Enjoy a T-Shirt – New t-shirt collection from Italy
  • Shine by Sophia – Shoulder furs from Finland
  • Valimare – Beachwear by UK designers made in Italy
  • Francesca Bassi – Fancy silk scarves made in Italy (Como)
  • Lavaliere – Colourful clutch bags made in Dubai
  • Forever Young – Garments, shoes, bags and baby clothes made in Lebanon
  • Princess Accessories – Thermo nail polish

For the gents we have:

  • Enjoy a T-shirt – New T-shirt collection
  • Haikure – Eco friendly jeans and trousers
  • 3ASRII – A new take on the traditional kandura

We will also be providing a demonstration of thermo nail varnish by Princess Accessories.  This is a temperature affected nail varnish that changes colour dependant on the body temperature of the person wearing it! We hope to have real fun with this.

The event is taking place on the 13th November 2013 at our store in Jumeirah 1, Dubai from 7pm till midnight.

We look forward to seeing many of our regular customers, and hopefully a host of new faces, on the night.

Stay fashionable

O-Concept Store

Lamli Ready To Wear Collection now Ready to Buy at O-Concept Store Dubai

O-Concept Store is delighted to announce the arrival of the Lamli ladies range.

The Lamli ready to wear label was founded in 2010 by Lamia Al Saleh (Lam) and Linda El Shami (Li).

Inspired by the comfort of the common elements of clothing such as T shirts, shirts and sweaters, the two long time friends wanted to develop these pieces further into a more feminine level of everyday chic dresses.  Taking into consideration the clean line and the perfect construction, the dresses convey the Lamli culture of simplicity, individuality, creativity and sophisticated living, with a flawless unpretentious attitude.

Lamli is a minimalist fashion clothing line that is tailored to the comfortably chic woman. Each piece is designed with room to be dressed up or dressed down reflecting your style.

Lamli is available in Toronto/Canada, Dubai/UAE and Riyadh/KSA

Lamli SS13 at O-Concept Store Dubai

Lamli SS13 at O-Concept Store Dubai

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Lamli SS13 at O-Concept Store Dubai

Lamli SS13 at O-Concept Store Dubai

Suzani Launches Ramadan Collection at O-Concept Store Dubai

We have another first taking place at O-Concept Store on the 1st July 2013 when ladies fashion label Suzani launches it’s new collection exclusively with us.

We will be providing a live Twitter feed on the night but in the meantime read on to discover a little bit more about the label and the designers.

The Suzani lines are designed and produced in Amman-Jordan employing the skills of local Arab women working from their own homes and workshops with our fabric that has been carefully selected from different parts of the world and combined with our designs to create a strikingly unique and beautifully finished clothes, and accessories.

The designers Zara Gailani & Dania Kurdi took inspiration from her their own eastern roots to create a brand that embodies a “unique glam” style and answers the call for ethnic elegance. Being Jordanians with Afghani and Pakistani roots ,and the eye for  authentic materials and the love for  clothes that are have a modern flare to it helped bring Suzani to life.

Their timeless lines perfectly bridge Arab, Central Asia to contemporary Western fashion. Suzani in Persian language means needlework which embodies the interest in handmade and handcrafted fabrics that interest both designers. They both love that each piece of fabric carries its own rich history and story recreated into contemporary accessories.

They both supervise the product from A-Z from design, supplying the material, production, managing their product, marketing, sales even packaging. They both enjoy their downtown shopping trips to gather material, walking through the busy crowds and listening to the music along the way and the thrill of finding material or accessories that will compliment their product is always a happy bonus. They have met few interesting people along the way, learned a lot and are enjoying the journey of it.

Suzani designers Zara and Dania

Suzani designers Zara and Dania

Spring/summer 2013 collection from Deana Shaaban

Deana Shaaban Designs Arrive at O-Concept Store Dubai

We have great pleasure in adding Deana Shaaban to our list of  designers here at O-Concept Store.  We have just taken delivery of pieces from her spring/summer 2013 collection and we look forward to working together.

Deana Shaaban SS2013 Collection at O-Concept Store

Deana Shaaban SS2013 Collection at O-Concept Store

Deana Shaaban was born June 7, 1985 in Bayonne, New Jersey. She received her Bachelors degree from the American University in Cairo in Business Administration with a concentration in Marketing and a minor in Psychology. She then went on to get two certificates in Fashion Design from Istituto di Moda Burgo and in pattern making from Institute Technique de la Mode. At which point she went to London for a one year intensive diploma course in Fashion design at Istituto Marangoni.

Her brand was launched in March 2010. Currently based in Cairo, Egypt, the brand’s Ready-to-Wear collection are debuted twice a year, with an Evening and Jewelry collection that launch annually. Deana Shaaban also offers the designing of evening and wedding gowns on a per order basis.

Deana Shaaban’s designs are each unique and unrepeated because the brand was founded on the belief that not every gown suits every woman, but that every woman is unique in her own right and the gown that adorns her should be true to that belief.  Her belief is that when a woman is draped in a dress, the focus should not be on the dress, but rather on the woman and together, both gown and woman, create a harmonious masterpiece. The fabrics in each design are selectively hand-picked from the finest material of various countries. Each design is an exquisite combination of a thoughtful drape, flattering fit and the complementing plethora of fine fabric forming masterpiece of one self in the most elegant of forms.

Spring/summer 2013 collection from Deana Shaaban

Deana Shaaban

Deana Shaaban spring/summer 2013 collection.

Deana Shaaban spring/summer 2013 collection.