Saray Couture Arrives at O-Concept Store Dubai

This week we are delighted to announce the arrival of Saray Couture to O-Concept Store.

Unique, stylish, handmade accessories and turbans for all ages influenced by eastern and western fashion is the simplest way to explain the Saray brand.  The name “Saray” unites both the names of the founders Sara and Aytan and it also means castle in Azerbaijani, which is their native language. The brand is based in Dubai however products are sold in several shops in Dubai, online and will be coming soon to Azerbaijan.

The influence

Saray represents the origin of the founders who come from Azerbaijan (the cusp of Europe and Asia) the concept being to unite Western and Eastern fashion with an appeal to target different geographical locations.  Influences for Saray come from Arabia’s rich heritage and western vintage style. The founders of Saray always admired how gracious and sophisticated the turbans looked on the great people who have worn, and still wear them, such as Sheikha Mozah HH Sheikha Mozah bint Nasser Al Missned of Qatar, Elizabeth Tailor and Barbara Streisand.

Since fashion is an endless cycle that keeps on coming back and forth Saray create their products with influences taken from both old and modern fashions. Turbans were, are, and always will be fashionable, and accessories are necessary to complete any look.  Saray’s accessories reflect the girls imaginations and each piece is uniquely hand crafted by the design duo.

The brand started as a part-time hobby, and the ethos was to match colours and make unique, beautiful accessories. These accessories were designed to accentuate rather than overpower an individual wearers outfit.  Following on from their success with accessories the girls expanded their range to include turbans. The turbans are designed to cater to a plethora of tastes and Saray has innovated various colors and textiles in turban couture which makes them stand out.  Furthermore Saray’s logo symbolizes the meaning of the names of the founders, Aytan’s name means crescent in Azeri and Sara means princess, for this reason their logo expresses a crescent wearing a crown.

About the Sisters

Sara has always been known as the glamorous socialite in Azerbaijan and she was born on the 29th April 1988. She has a degree in international relations from the Western University of Azerbaijan.  She loves shopping, travelling, cooking and has a great eye for detail and impeccable style which compelled her to pursue her own fashion label with her younger sister.  Her plan is to diversify her flourishing brand, taking it to new heights.

Aytan is a fashion forward stylista born on the 22nd August 1990.  Azerbaijani by origin, but raised in Dubai, she has a multicultural background which drove her interest in learning various foreign languages. Her hobbies include writing poems, drawing, painting, travelling and reading books.   Aytan is also a graduate of Herriot Watt University, where she studied business.  Following her graduation she decided to follow her passion for fashion and establish a fashion label with her elder sister. Aytans signature pieces reflect femininity and glamour.

Turbans by Saray Couture at O-Concept Store

Turbans by Saray Couture at O-Concept Store

Purple Turban by Saray Couture.

Purple Turban by Saray Couture.

Creating the Look of the Week at O-Concept Store Dubai

At O-Concept Store we like to create a new look for our customers each week combining clothes and accessories available at our store in Dubai.

We decided to pull a few of these videos together into one place so you can review them at your leisure.  Some of the items featured are also available with discounts in the O-Concept Store sale extravaganza.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean 2013 Collection Arrives at O-Concept Store Dubai

O-Concept Store is delighted to announce the arrival of UAE fashion brand Lady Jean.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

The newly established fashion brand, Lady Jean, was conceptualized in the UAE by fashion aficionado Diana and Rana Ibrahim. Named after her daughter, Julie Jean, the brand offers women a unique collection of chic feminine styles that are luxurious and wearable to any occasion.

Lady Jean represents the ultimate woman who adores dressing with simplicity and class, while keeping in line with fashion trends. The brand comprises a niche collection of streamlined pencil skirts and dresses with a fresh appealing look for the sophisticated, contemporary woman.

The Lady Jean 2013 collection focuses mainly on pencil skirts and dresses that are distinctive, elegant, and feminine. Drawing inspiration from olden day movies, the collection offers outfits with a twist by merging punchy Arabic prints, bold block colours and interesting textures such as embroidery, sequins and lace, with a pencil bottom concept.

Every design focuses on flattering a woman’s body and has been thoughtfully designed for every woman to wear. They elegantly mix nostalgia with modern design elements.

The designers, believe pencil skirts and dresses are timeless and sophisticated for any day and age. More importantly, it is the personality the pencil style brings out in a woman, which has encouraged them to work with this particular cut.

Diana Ibrahim – Co-Founder and Designer – Lady Jean

Diana Ibrahim is a young, dynamic fashion designer, immersed in the world of fashion. She has lived in Dubai for 11 years, and although she graduated from the American University of Sharjah with a Bachelor’s degree in Mass Communications, Diana is a keen observer of sophisticated feminine apparel.

With sound awareness of fashion trends and an eye for unique designs and detail, Diana has always been appreciated by family and friends for her chic style and choice of clothing.

After working in the financial sector for a couple of years, Diana eventually realised that her dream is to create a name for herself in the fashion industry. Diana loves timeless, chic and refined looks that compliment a woman’s body, and believes a woman wearing the Lady Jean label will truly stand out from the crowd.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

O-Concept Store Competition Winner

O-Concept Store Dubai Announces Eid Dress Competition Winner

We had a great response to our Eid dress competition and we would like to thank everyone who took the time to enter.  The management team at O-Concept Store sifted through all the entries and we decided the best way to pick a winner was to put all the entrants into a hat and pick one at random.

Having undertaken this process the lucky person to be chosen was Cathy Rodrigues and we would like to congratulate her at this time.  Your dress will be available to collect at O-Concept this week and we will email you with collection details.

This is the first of a series of competitions we will be running at O-Concept Store so if you did not win, better luck next time.

We look forward to seeing Cathy in her prize and we hope she enjoys wearing it.

Until next time, stay fashionable.

O-Concept Store 🙂

O-Concept Store Competition Winner

O-Concept Store Competition Winner

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

An Evening with Designers Farfalla and KhawlawRoadha at O-Concept Store

As part of our month long celebration of Emirati designers at O-Concept Store we are giving you the opportunity to meet the designers in person.  On the evening of Friday 19th July 2013 we will be hosting the creative forces from Farfalla Haute Couture and KhawlawRoadha at our store in Jumeirah 1.

The session will last for roughly one hour and will be an informal Q&A where fans of the brands, or aspiring local fashion designers, can ask fashion related questions.

This is the first of what we hope will be a regular event at O-Concept Store and we look forward to receiving many of our customers on the night.

Timing for the event is 8pm till 9pm so please ensure you arrive as early as you can after your Iftar.

Stay fashionable everyone.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

O-Concept Emirati Designers Month.

Emirati Designers Celebrated at O-Concept Store this Ramadan

O-Concept Emirati Designers Month.

O-Concept Emirati Designers Month.

O Concept Store, Dubai’s favourite concept retailer, announced its ‘Emirati month’ to mark the holy month of Ramadan. The theme celebrates the various designers available at the boutique with special invitation extended to other Emiratis to participate in the upcoming 3-day Eid Pop Up Store event. A weekly designers’ meet up is scheduled every Friday at the boutique inviting fashionistas to meet their favourite designers and have a chance to preview their latest collection. UAE’s favourite labels KhawlaWRoadha, Farfalla, Maddeya, Al Mayassa, Khawla Bin Ali, Bint Thani and male brand Velorum will be featured throughout the month. With a diverse portfolio of designers, O Concept Store brings together styles and trends; from funky sports wear to kaftans, jalabiyas, abayas, pret a porter formal wear and men’s fashion under one roof.

“We have dedicated this Ramadan to Emirati designers; we continuously support their fashion and style spirit; this was a perfect time to attribute the true essence of Arabia, its heritage and culture. The collection showcased at the boutique is diverse; from conservative to trendy perfect for Ramadan and the festive season”, said Annalisa, Store Manager, O Concept Store.

Meet Emirati designers at O Concept every Friday from 9:30pm onwards. Scheduled for 27th to 29th July 2013, the Ramadan Pop Up Store invites all Emirati designers to one fashion destination for the ultimate Eid shopping spree.

Designer registration is now open – to participate contact O Concept, Jumeirah 1; visit www.facebook.com/OConceptstore or call :04 3455557 – open daily from 9:30am to 11pm

Madeyya Haute Couture 2013 at O-Concept Store Dubai.

Madeyya Haute Couture at O-Concept Store Dubai

As part of our Emirati designers month at O-Concept Store we have chosen 7 fashion designers from the United Arab Emirates to feature in our store in Dubai.  Our latest designer is Madeyya Al Mazrouei who created her label Madeyya Haute Couture in 2012 after obtaining a degree in fashion design from Esmod University.

Throughout her studies she participated in several fashion shows organized by the Goethe-Institut. She was selected along with other lucky designers to participate in the Berlin-Dubai Festival. The contingent travelled to Berlin to get better acquainted with and benefit from the exchange of expertise with German fashion designers.

Her latest collection is now available to buy at O-Concept Store.

Madeyya Haute Couture at O-Concept Store

Madeyya Haute Couture at O-Concept Store

Madeyya Haute Couture 2013 at O-Concept Store Dubai.

Madeyya Haute Couture 2013 at O-Concept Store Dubai.