Creating the Look of the Week at O-Concept Store Dubai

At O-Concept Store we like to create a new look for our customers each week combining clothes and accessories available at our store in Dubai.

We decided to pull a few of these videos together into one place so you can review them at your leisure.  Some of the items featured are also available with discounts in the O-Concept Store sale extravaganza.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean 2013 Collection Arrives at O-Concept Store Dubai

O-Concept Store is delighted to announce the arrival of UAE fashion brand Lady Jean.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

The newly established fashion brand, Lady Jean, was conceptualized in the UAE by fashion aficionado Diana and Rana Ibrahim. Named after her daughter, Julie Jean, the brand offers women a unique collection of chic feminine styles that are luxurious and wearable to any occasion.

Lady Jean represents the ultimate woman who adores dressing with simplicity and class, while keeping in line with fashion trends. The brand comprises a niche collection of streamlined pencil skirts and dresses with a fresh appealing look for the sophisticated, contemporary woman.

The Lady Jean 2013 collection focuses mainly on pencil skirts and dresses that are distinctive, elegant, and feminine. Drawing inspiration from olden day movies, the collection offers outfits with a twist by merging punchy Arabic prints, bold block colours and interesting textures such as embroidery, sequins and lace, with a pencil bottom concept.

Every design focuses on flattering a woman’s body and has been thoughtfully designed for every woman to wear. They elegantly mix nostalgia with modern design elements.

The designers, believe pencil skirts and dresses are timeless and sophisticated for any day and age. More importantly, it is the personality the pencil style brings out in a woman, which has encouraged them to work with this particular cut.

Diana Ibrahim – Co-Founder and Designer – Lady Jean

Diana Ibrahim is a young, dynamic fashion designer, immersed in the world of fashion. She has lived in Dubai for 11 years, and although she graduated from the American University of Sharjah with a Bachelor’s degree in Mass Communications, Diana is a keen observer of sophisticated feminine apparel.

With sound awareness of fashion trends and an eye for unique designs and detail, Diana has always been appreciated by family and friends for her chic style and choice of clothing.

After working in the financial sector for a couple of years, Diana eventually realised that her dream is to create a name for herself in the fashion industry. Diana loves timeless, chic and refined looks that compliment a woman’s body, and believes a woman wearing the Lady Jean label will truly stand out from the crowd.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

2 Day Sale Extravaganza at O-Concept Store Dubai

With the Eid holidays on the horizon O-Concept Store has put together a pre-Eid 2 day sales event which will kick off on the 7th October 2013.  At this extravaganza, discounts up to 80% will be available on selected brands.

Brands and items earmarked for the sale are:

ZM&MZ .cotton clothes 

Shoe Closet – shoes from Portugal

Suzani .

Tha Case Factory . Iphone cases pure leather made in Italy

Janna Jones.Leather and spikes bags from Australia 

Giovanna Nicolai – Made in Italy Evening / Cocktail dresses 

Finance kills 

Japanese Abaya 

Tie-Ups ecologic made in italy belts 

Posh . Colorful t-shirt’s with print 

We will be announcing details of the individual discounts nearer to the event.

O-Concept Store Eid Sale October

O-Concept Store Eid Sale October

Aq UAE Jewellery Sparkles at O-Concept Store

O-Concept Store is delighted to announce the arrival of the Aq uAE jewellery.

Inspired by the purity of Diamond, the precious element of 18kt Gold and the smart elegance of France, Aq uae is exclusively handmade in Dubai under high-end quality demands.

Aq UAE Jewellery at O-Concept Store Dubai

Aq UAE Jewellery at O-Concept Store Dubai

The story:

Aq uae is a play on the words “Aqua” as a drop of water referring to the clarity of diamonds and UAE as Made in Dubai.

The concept:

This is an ideal gift to make any occasion exclusive, “Diamonds are a girls’ best friend” (Marylin Monroe).

The concept is to select your diamond like solitaire, duo, trilogy, barrette or even a charm and to choose your color within a wide range of thread bracelets or gold chain according to your own taste, style and inclination.

You are highly recommended to collect and wear several bracelets for a more creative and original look.

The collection:

Each jewel is exclusively hand made in 18 carat of gold with G VS for solitaire diamonds and H SI for pave setting diamonds. The design is purely minimalist and contemporary.

Four lines translate the roots of Aq uae around the bracelets’ universe.

Aq UAE Jewellery Handmade in Dubai

Aq UAE Jewellery Handmade in Dubai

About Karine Brunel-Acquaviva:

Karine comes from a family with three generations linked to the watch and jewelry industry in France. Post graduated from a well-known business school in Paris, she has collaborated for more than 10 years with leading luxury international groups before moving to Dubai in 2008.

A creative and entrepreneurial person, Karine had a dream to create a jewelry brand inspired from Paris to Dubai, thus, Aq uae is born!

O-Concept Store has a wide selection of this hand crafted pieces in-store right now.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

An Evening with Designers Farfalla and KhawlawRoadha at O-Concept Store

As part of our month long celebration of Emirati designers at O-Concept Store we are giving you the opportunity to meet the designers in person.  On the evening of Friday 19th July 2013 we will be hosting the creative forces from Farfalla Haute Couture and KhawlawRoadha at our store in Jumeirah 1.

The session will last for roughly one hour and will be an informal Q&A where fans of the brands, or aspiring local fashion designers, can ask fashion related questions.

This is the first of what we hope will be a regular event at O-Concept Store and we look forward to receiving many of our customers on the night.

Timing for the event is 8pm till 9pm so please ensure you arrive as early as you can after your Iftar.

Stay fashionable everyone.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

An evening with Farfalla and KhawlawRoadha at O-Concept Store.

O-Concept Emirati Designers Month.

Emirati Designers Celebrated at O-Concept Store this Ramadan

O-Concept Emirati Designers Month.

O-Concept Emirati Designers Month.

O Concept Store, Dubai’s favourite concept retailer, announced its ‘Emirati month’ to mark the holy month of Ramadan. The theme celebrates the various designers available at the boutique with special invitation extended to other Emiratis to participate in the upcoming 3-day Eid Pop Up Store event. A weekly designers’ meet up is scheduled every Friday at the boutique inviting fashionistas to meet their favourite designers and have a chance to preview their latest collection. UAE’s favourite labels KhawlaWRoadha, Farfalla, Maddeya, Al Mayassa, Khawla Bin Ali, Bint Thani and male brand Velorum will be featured throughout the month. With a diverse portfolio of designers, O Concept Store brings together styles and trends; from funky sports wear to kaftans, jalabiyas, abayas, pret a porter formal wear and men’s fashion under one roof.

“We have dedicated this Ramadan to Emirati designers; we continuously support their fashion and style spirit; this was a perfect time to attribute the true essence of Arabia, its heritage and culture. The collection showcased at the boutique is diverse; from conservative to trendy perfect for Ramadan and the festive season”, said Annalisa, Store Manager, O Concept Store.

Meet Emirati designers at O Concept every Friday from 9:30pm onwards. Scheduled for 27th to 29th July 2013, the Ramadan Pop Up Store invites all Emirati designers to one fashion destination for the ultimate Eid shopping spree.

Designer registration is now open – to participate contact O Concept, Jumeirah 1; visit or call :04 3455557 – open daily from 9:30am to 11pm

Madeyya Haute Couture 2013 at O-Concept Store Dubai.

Madeyya Haute Couture at O-Concept Store Dubai

As part of our Emirati designers month at O-Concept Store we have chosen 7 fashion designers from the United Arab Emirates to feature in our store in Dubai.  Our latest designer is Madeyya Al Mazrouei who created her label Madeyya Haute Couture in 2012 after obtaining a degree in fashion design from Esmod University.

Throughout her studies she participated in several fashion shows organized by the Goethe-Institut. She was selected along with other lucky designers to participate in the Berlin-Dubai Festival. The contingent travelled to Berlin to get better acquainted with and benefit from the exchange of expertise with German fashion designers.

Her latest collection is now available to buy at O-Concept Store.

Madeyya Haute Couture at O-Concept Store

Madeyya Haute Couture at O-Concept Store

Madeyya Haute Couture 2013 at O-Concept Store Dubai.

Madeyya Haute Couture 2013 at O-Concept Store Dubai.