O Concept Store New Collections Show

New Collections are all the Fashion at O-Concept Store Dubai

We love this time of year at O-Concept Store. The weather has changed for the better and we host our annual “winter collections” show at our store in Dubai.

O Concept Store New Collections Show

O Concept Store New Collections Show

This year we have the great pleasure of presenting 14 new collections for the ladies and 3 collections for the men.  For the ladies we have sourced some amazing designers from the Middle East and Europe with an eclectic collection encompassing swimwear to fur coats! This is Dubai after all where anything is possible.

The designers list is as follows:

  • Lady Jean – classic dresses
  • KwR – New Adrenaline range
  • SIN – Jackets and coats
  • Boho Ibiza – Gypsy inspired kaftans
  • Hana Hani – Clutch bags
  • Saray Couture – Funky turbans
  • AAVVA – Garments and scarfs inspired by Barbarella
  • Enjoy a T-Shirt – New t-shirt collection from Italy
  • Shine by Sophia – Shoulder furs from Finland
  • Valimare – Beachwear by UK designers made in Italy
  • Francesca Bassi – Fancy silk scarves made in Italy (Como)
  • Lavaliere – Colourful clutch bags made in Dubai
  • Forever Young – Garments, shoes, bags and baby clothes made in Lebanon
  • Princess Accessories – Thermo nail polish

For the gents we have:

  • Enjoy a T-shirt – New T-shirt collection
  • Haikure – Eco friendly jeans and trousers
  • 3ASRII – A new take on the traditional kandura

We will also be providing a demonstration of thermo nail varnish by Princess Accessories.  This is a temperature affected nail varnish that changes colour dependant on the body temperature of the person wearing it! We hope to have real fun with this.

The event is taking place on the 13th November 2013 at our store in Jumeirah 1, Dubai from 7pm till midnight.

We look forward to seeing many of our regular customers, and hopefully a host of new faces, on the night.

Stay fashionable

O-Concept Store


Creating the Look of the Week at O-Concept Store Dubai

At O-Concept Store we like to create a new look for our customers each week combining clothes and accessories available at our store in Dubai.

We decided to pull a few of these videos together into one place so you can review them at your leisure.  Some of the items featured are also available with discounts in the O-Concept Store sale extravaganza.

2 Day Sale Extravaganza at O-Concept Store Dubai

With the Eid holidays on the horizon O-Concept Store has put together a pre-Eid 2 day sales event which will kick off on the 7th October 2013.  At this extravaganza, discounts up to 80% will be available on selected brands.

Brands and items earmarked for the sale are:

ZM&MZ .cotton clothes 

Shoe Closet – shoes from Portugal

Suzani .

Tha Case Factory . Iphone cases pure leather made in Italy

Janna Jones.Leather and spikes bags from Australia 

Giovanna Nicolai – Made in Italy Evening / Cocktail dresses 

Finance kills 

Japanese Abaya 

Tie-Ups ecologic made in italy belts 

Posh . Colorful t-shirt’s with print 

We will be announcing details of the individual discounts nearer to the event.

O-Concept Store Eid Sale October

O-Concept Store Eid Sale October

Enjoy a TshirT and Enjoy a Competition at O-Concept Store

We have been stocking the Italian t-shirt brand “Enjoy a TshirT for a few weeks now and their quirky slogans, and quality cuts, have proven to be a hit with our Dubai clientele.

The guys at Enjoy a TshirT have now announced that they wish to run a competition during the month of July which will take place at O-Concept Store.

The basis of the competition is a raffle, with every person buying an Enjoy a TshirT before the 29th July being entered for the prize draw.  If O-Concept sells up to 25 Enjoy a TshirT products the prize will be a 500 Dhs voucher, if we sell 45 Enjoy a TshirT products the prize will be a 1000 Dhs voucher.

It’s well and truly summer now and you might be looking to add some funky t-shirts to your collection anyway.  Now you have the incentive of a 500 or 1000 Dhs voucher waiting for you as well. Buy one for yourself or for a friend but above all else Enjoy a TshirT today. 🙂

Enjoy a TshirT at O-Concept Store

Enjoy a TshirT at O-Concept Store

On-Off from Enjoy a TshirT at O-Concept Store

On-Off from Enjoy a TshirT at O-Concept Store

Annalisa, Store Manager at O-Concept Store

Introducing Annalisa, Store Manager at O-Concept Store Dubai

Following on from our Q&A with O-Concept owner Omar we wanted to provide our customers (and readers) with more information about the people who work for O-Concept Store, Dubai.

In this blog we will be interviewing Annalisa, our Italian Store Manager, and finding out more about her background and her role at O-Concept Store.

Annalisa, Store Manager, O-Concept Store

Annalisa, Store Manager, O-Concept Store

Q – Which country do you come from?

A – I am from Italy.

Q – How long have you been in Dubai and what made you move here?

A – I have been living in Dubai  for 5 years and I moved here because of my husbands job.

Q – How do you find Dubai as a place to live and work?

I find Dubai an amazing place to live and work. It has an amazing atmosphere, it is safe, and the people you meet in Dubai are polite and gentle. Dubai makes you feel like you are in a new and comfortable dimension where you can enjoy luxury and simplicity at the same time. It has a lot of opportunities for those  want  to develop in business but only if you remain true to yourself and you never forget where you come from.

Q – What is your fashion industry experience? (where have you worked before, etc)

A – I worked for one of the largest fashion wholesaling companies in Italy. It is involved in the import/export, research and distribution of fashion throughout 7 showrooms in Italy and across an extensive worldwide network. This group has represented over  100 fashion brands inclusive of  Moschino, Donna Karan, Valentino, Bulemarine, Blugirl, Replay and Tara Jarmom.  They continue to scout for  new emerging designers.

 I was a buyer for the group’s flagship store which is a pioneering  concept store. It quickly became the trendiest fashion location in Milan. As a buyer my role also included the research of new designers and brands during the most famous exhibitions in Milan such as Milan fashion Week, Micam/Mipel, White, Pitti. I was also frequently travelling abroad to London and Paris to scout for new talent.

My fashion passion started when I was 15 years old. In the summer months I used to like to make fashion displays and I worked in a small boutique in the city where I  was living.

Q – How long have you worked at O-Concept Store?

A – I first heard about O-Concept in 2010 through a friend of mine who used to display his collection there,  and when I saw the place I immediately fell in love. I  initially started  by displaying a few Italian brands that I was distributing in Dubai, then in March  2011 I began to work  for  O-Concept, and it has been my honour to do so ever since.

Q – How do you select the designers we see at O-Concept Store?

A – When I select designers for O Concept I look for the passion they put in , I choose them knowing  the background, the inspiration  and I love to know the fabrics they use come from.  I like simple things with character and everything for O-Concept has to be original.

Q – We love your “look of the day” pieces on YouTube, how do you put your “looks” together?

A – I love fashion and I love elegance as much as  mixing colors together, it depends on the mood I am really.  I am also certificated as a visualiser and I combine this with my experience in the industry.

Q – What is going to be big in fashion for Ramadan  in your opinion?

A – Ramadan  is the holy month and we should not forget that is it is a very important time for many and it should be respected to the max. I feel what ‘has to be’ in fashion during Ramadan  is the simplicity and elegance which  makes you feel like the atmosphere we will breath in Ramadan.

Q – What can we expect to see at O-Concept Store for the rest of the year?

A – More casual styles with that touch of elegance ( as always). O-Concept will always carry items that tell a story about you when you wear them.  

Q – Who is hot in fashion right now in your opinion?

A – In my opinion those is in the fashion industry right now are the ones who have the courage to be his or herself. My personal quote about the fashion world is  Fashion is not about wearing it,  it’s about expressing yourself.”

Annalisa, Store Manager at O-Concept Store

Annalisa, Store Manager at O-Concept Store


So What is an O-Concept Store Anyway?

The Scottish band Travis once sang “what is a wonderwall anyway?” as an ode to the song of the same name by Oasis. Many people have asked us “what is an O-Concept store anyway?” so we thought this would make for a great introductory blog. O-Concept store was the brainchild of our Emirati owner Omar Bin Khediya. The original concept was to create a lifestyle store combining elements of fashion and art with the goal being to attract young and passionate designers and artists from all over the world.  At O-Concept Store you can find everything from accessories, shoes to tops, perfume, aftershave, menswear and dresses in addition to unique pieces of furniture and paintings.

At the time of writing this blog O-Concept has 29 different men’s and women’s fashion collections available, some of these being exclusive in Dubai to O-Concept.

In addition to retail items across the disciplines of fashion, art, furniture and accessories O-Concept also boasts a cafe where tired shoppers can indulge their taste buds.

So “what is an O-Concept store anyway?” well it could be original concept store, or opening concept store,  but actually it’s Omar Concept, as it was his idea, simple really.

Over the coming weeks and months we will be writing about every element of the O-Concept business to give you, the reader, a greater insight into what we are all about. From our cafe to the buying process and the designers we bring to O-Concept Store we will try to provide more details of the day-to-day operations.

Till the next time, stay original.

A look inside O-Concept Store Dubai.

Inside O-Concept Store Dubai.