Saray Couture Arrives at O-Concept Store Dubai

This week we are delighted to announce the arrival of Saray Couture to O-Concept Store.

Unique, stylish, handmade accessories and turbans for all ages influenced by eastern and western fashion is the simplest way to explain the Saray brand.  The name “Saray” unites both the names of the founders Sara and Aytan and it also means castle in Azerbaijani, which is their native language. The brand is based in Dubai however products are sold in several shops in Dubai, online and will be coming soon to Azerbaijan.

The influence

Saray represents the origin of the founders who come from Azerbaijan (the cusp of Europe and Asia) the concept being to unite Western and Eastern fashion with an appeal to target different geographical locations.  Influences for Saray come from Arabia’s rich heritage and western vintage style. The founders of Saray always admired how gracious and sophisticated the turbans looked on the great people who have worn, and still wear them, such as Sheikha Mozah HH Sheikha Mozah bint Nasser Al Missned of Qatar, Elizabeth Tailor and Barbara Streisand.

Since fashion is an endless cycle that keeps on coming back and forth Saray create their products with influences taken from both old and modern fashions. Turbans were, are, and always will be fashionable, and accessories are necessary to complete any look.  Saray’s accessories reflect the girls imaginations and each piece is uniquely hand crafted by the design duo.

The brand started as a part-time hobby, and the ethos was to match colours and make unique, beautiful accessories. These accessories were designed to accentuate rather than overpower an individual wearers outfit.  Following on from their success with accessories the girls expanded their range to include turbans. The turbans are designed to cater to a plethora of tastes and Saray has innovated various colors and textiles in turban couture which makes them stand out.  Furthermore Saray’s logo symbolizes the meaning of the names of the founders, Aytan’s name means crescent in Azeri and Sara means princess, for this reason their logo expresses a crescent wearing a crown.

About the Sisters

Sara has always been known as the glamorous socialite in Azerbaijan and she was born on the 29th April 1988. She has a degree in international relations from the Western University of Azerbaijan.  She loves shopping, travelling, cooking and has a great eye for detail and impeccable style which compelled her to pursue her own fashion label with her younger sister.  Her plan is to diversify her flourishing brand, taking it to new heights.

Aytan is a fashion forward stylista born on the 22nd August 1990.  Azerbaijani by origin, but raised in Dubai, she has a multicultural background which drove her interest in learning various foreign languages. Her hobbies include writing poems, drawing, painting, travelling and reading books.   Aytan is also a graduate of Herriot Watt University, where she studied business.  Following her graduation she decided to follow her passion for fashion and establish a fashion label with her elder sister. Aytans signature pieces reflect femininity and glamour.

Turbans by Saray Couture at O-Concept Store

Turbans by Saray Couture at O-Concept Store

Purple Turban by Saray Couture.

Purple Turban by Saray Couture.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean 2013 Collection Arrives at O-Concept Store Dubai

O-Concept Store is delighted to announce the arrival of UAE fashion brand Lady Jean.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

The newly established fashion brand, Lady Jean, was conceptualized in the UAE by fashion aficionado Diana and Rana Ibrahim. Named after her daughter, Julie Jean, the brand offers women a unique collection of chic feminine styles that are luxurious and wearable to any occasion.

Lady Jean represents the ultimate woman who adores dressing with simplicity and class, while keeping in line with fashion trends. The brand comprises a niche collection of streamlined pencil skirts and dresses with a fresh appealing look for the sophisticated, contemporary woman.

The Lady Jean 2013 collection focuses mainly on pencil skirts and dresses that are distinctive, elegant, and feminine. Drawing inspiration from olden day movies, the collection offers outfits with a twist by merging punchy Arabic prints, bold block colours and interesting textures such as embroidery, sequins and lace, with a pencil bottom concept.

Every design focuses on flattering a woman’s body and has been thoughtfully designed for every woman to wear. They elegantly mix nostalgia with modern design elements.

The designers, believe pencil skirts and dresses are timeless and sophisticated for any day and age. More importantly, it is the personality the pencil style brings out in a woman, which has encouraged them to work with this particular cut.

Diana Ibrahim – Co-Founder and Designer – Lady Jean

Diana Ibrahim is a young, dynamic fashion designer, immersed in the world of fashion. She has lived in Dubai for 11 years, and although she graduated from the American University of Sharjah with a Bachelor’s degree in Mass Communications, Diana is a keen observer of sophisticated feminine apparel.

With sound awareness of fashion trends and an eye for unique designs and detail, Diana has always been appreciated by family and friends for her chic style and choice of clothing.

After working in the financial sector for a couple of years, Diana eventually realised that her dream is to create a name for herself in the fashion industry. Diana loves timeless, chic and refined looks that compliment a woman’s body, and believes a woman wearing the Lady Jean label will truly stand out from the crowd.

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

Lady Jean Ladies Fashion at O-Concept Store Dubai

2 Day Sale Extravaganza at O-Concept Store Dubai

With the Eid holidays on the horizon O-Concept Store has put together a pre-Eid 2 day sales event which will kick off on the 7th October 2013.  At this extravaganza, discounts up to 80% will be available on selected brands.

Brands and items earmarked for the sale are:

ZM&MZ .cotton clothes 

Shoe Closet – shoes from Portugal

Suzani .

Tha Case Factory . Iphone cases pure leather made in Italy

Janna Jones.Leather and spikes bags from Australia 

Giovanna Nicolai – Made in Italy Evening / Cocktail dresses 

Finance kills 

Japanese Abaya 

Tie-Ups ecologic made in italy belts 

Posh . Colorful t-shirt’s with print 

We will be announcing details of the individual discounts nearer to the event.

O-Concept Store Eid Sale October

O-Concept Store Eid Sale October